Listen: Holidays are over, and we've landed in 2007. Now, it's occurrence to see if you're really embattled for this year's even rougher and tougher Google AdWords field of honor.
If you can response 8/10 of the following questions correctly, you're probable prepared. If you can't, you're belike active to be eaten for lunch by the more than up to date AdWords PPC sharks this yr.
Answers are at the lower of the folio. No peeking, OK?
1. Google AdWords allows the pursuing phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your platform leaf.
a. True
b. False
c. It depends
3. You should optimise your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the price of your goods or resource in your ad record is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in dependable categories
5. Using your site's Home leaf as a platform leaf for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, particularly bad idea
6. What's a evidenced useful way of ensuring your ad is displayed, when causal agent searches for your competitor's products?
a. Bid on keywords that are your competitor's tear to pieces language unit or products
b. Use Dynamic Keyword Insertion
c. There is no juristic way to do this
7. Which of these should you study the prima weaknesses in the figure of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to specialized Google PPC ads
c. Weak headlines
8. The #1 posting in Google PPC results can oftentimes be a insolvent position to aim for because;
a. It generates swollen traffic, but lousy results when the scope hits your platform page
b. It's normally an insurmountable part to achieve, as big advertisers have confirmed a strangle-hold on that position
c. It removes the helpful 'pre-qualification' run performed by superior arrangement competitors' ads
d. All of the above
9. Which of the pursuing spoken communication has investigating proved to be the utmost efficient at accretive a exemplary Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a turn upside down keyword in your ad's showcase URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no outcome on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other than two aren't).
2. B. False. According to Google, 'We do not permit golf course to landing pages that bring forth pop-ups when users enter or depart your landing folio. We balance a pop-up to be any window, regardless of content, that opens in totting up to the innovative pane.' (Yes, I do agnise within are distance about this - but we're not going to verbalize roughly speaking 'black-hat' material here).
3. C. Optimize for some CTR and ROI. Why? Achieving a large CTR beside heaps of low-quality assemblage that doesn't convert, is futile. But as well isn't having a elevated ROI and solitary one click a day a spend foolishly of case too? Solution; optimise for the true mix of both.
4. A. Recommended by Google
5. C. Don't even think going on for it. Chances are your Home folio does not have the tailored ecstatic required to someone healthy as a platform page for your Google ads. Create a trim leaf for each ad lobby group alternatively. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's marque identify or products
7. B. If your ad written account matches the keywords exactly, alter for a operative reinforce in your Click-Through-Rate (CTR)! Keywords should e'er be included in your ad. If the specific keywords exhibit up in your ads, they get highlighted in bold. In particular, try together with the mathematical keyword(s) in the ad's heading.
8. D. All of the above.
9. C. Believe it or not, the word, 'killer' is verified to be a physical attention-getter in Google ads. Why? Who knows - but it plant.
10. A. Having the check out keyword in your ad's showing URL is established to springiness your ad a rosy-cheeked rank shot in the arm - for free!
Did you pass? If you did, well done! For the portion of us, here's the lower line:
If you deprivation to equivocate proper Google's 2007 Least Likely to Succeed, possibly it's instance to sweep up up on your Google AdWords skills. What are you ready and waiting for?
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